Case Study indiansilkhouse

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Case Study for Format_indiansilkhouse.docx

Content Case Study

25.06.2021

 

indiansilkhouse

OBJECTIVE: 

The information we got about qset.in was that the site’s current Google SERP ranking is not very good. The traffic they were expecting was also low. The growth after performing some basic SEO task has given them zero to none growth rate.  

Our main task was to find out the reason why the site is not getting any visitors also what kind of keyword they were targeting. 

 

After analysing the site, we have found there are some keywords which weren’t properly optimized and also the meta tags weren’t taking any advantage of the targeted keywords.  

As we move forward our sole objective of the project is to help in traffic acquisition and help in SERP exposure. Mainly to increase user engagement and also to increase the conversion rate.

 

Difficulties we faced:

  1. Improving the sessions of the website
  2. Gaining more visitors
  3. Site indexing issue
  4. Increase SERP visibility more 
  5. Optimize more generic keywords 
  6. Referring Domain score increase 
  7. Improving the conversion rate.

Analysis:

COMPARING 4 MONTHS DATA:

DATE: Aug 1, 2020 – Dec 31, 2020

Form the stats above we can now see that there is an increase new users the engagement rate has also increased. The organic reach has also increased.

DATE: Jan 1, 2021 – April 31, 2021

DATE: 25-Jun-2021

Backlinks: 1.2K

Referring Domains: 193

UR and DR: 35 & 7

Referring IPs: 42

 

Organic Keyword: 48.K

Organic Traffic: 6.3K

End Result:

  • Improvement in keywords ranking
  • Strong Backlinks from High DA sites
  • Backlinks improvement
  • Referring improvement
  • Increase in website speed 
  • Increase in Organic Traffic 
  • Increase in Organic Keywords

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