Content Case Study huntervalley

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Case Study for huntervalley.tours.docx

Content Case Study

19.10.2021

https://www.huntervalley.tours/ 

OBJECTIVE: 

Hunter Valley is famous for its wines before anything. This hidden gem located North of Sydney in New South Wales. And a Hunter Valley wine tasting tour takes around 3 hours to reach from Sydney and approximately 230 km away from the capital city of NSW.

The client need good amount of traffic and unique user in the website and most important the keyword ranking for 1st page.

 

Difficulties we faced:

  1. SERP visibility was none 
  2. Sessions in a month are average
  3. Referring Domain score is average
  4. Less traffic
  5. No quality content

Analysis:

Before: 

The amount of user they had and also the amount of sessions they are getting was very low. There were barely any visitors in this site. Increasing its stats was challenging. 

DATE: Aug 1, 2020 – Aug 31, 2021

 

NOTE: although this is a blogging site doing SEO and digital marketing was challenging because the quality of the content, keyword placing and improving user experience mattered a lot.

 

Traffic and visibility:

As we can see from below attached screenshot the organic reach of this site was very low and didn’t get any exposure in SERP. The head count if users are very low.

For this site we had work our way through from very low. There were lots of thing to improve for this site to at least get visibility in SERP. 

After:

The amount of user and also the amount of sessions has been drastically increased from the previous stats. The visitors they have now is lot more than before and also this site is performing well in SERP compare to its competitors. 

DATE: Sep 1, 2021 – Sep 30, 2021

COMPARING 1 month DATA:

The sessions have 36.15% increased from previous stats.

The growth of new users is tremendous from before, same goes for regulars of this site. 

End Result:

  1. Improvement in keywords ranking
  2. Strong Backlinks from high DA sites
  3. Improved CTR
  4. Better User Experience
  5. Better brand exposure  
  6. Increase in website speed 
  7. Increase in traffic 

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